Date of Award
5-17-2011
Document Type
Thesis
Abstract
This study seeks to explore the rhetoric employed by the United Way in contrasting economic contexts. With a theoretical framework of Aristotle's Theory of Rhetoric, this study employs rhetorical criticism. Interpretation of results suggests that pathos is most prevalent in crisis conditions, such as a recession, whereas logos is most prevalent under stable economic circumstances. Initial conclusions drawn from the study highlight the importance of community supportiveness appeals in crisis conditions.
Recommended Citation
Miller, Alexis S., "Sense versus sentiment: emergent persuasive strategies of non-profit organizations in dichotomous economic climates" (2011). Communication . 82.
https://ualaska.researchcommons.org/uaf_grad_comm/82
Handle
http://hdl.handle.net/11122/11366