Online social media as a social-ecological systems research tool: Facebook and two rural Alaskan communities

Richard E. Hum
Wed, 22 Apr 2026 18:02:44 PDT

The earth has transitioned into the anthropocene, which is defined by complex environmental change linked to human behavior and requires new tools of analysis in order to understand shifting social-ecological system (SES) dynamics. In this work, I explore taking advantage of widespread online social media participation to develop the tools for doing so. Spatially grounded public exchanges on Facebook are examined with three goals in mind: 1) examine the types of SES content being passed through this communication medium, 2) compare community observations to relevant scientific observations, and 3) define a flexible and reproducible research method for integrating these communications signals into a wide range of SES studies. Facebook activity from two communities in northwest Alaska was studied. Communication patterns were assessed combining content and network analysis methodology. My results indicate that signals are passed through this mode of communication directly addressing the SES topics of subsistence, food security, and human-weather interactions. Data from instrumentally based weather observations are qualitatively aligned with posting frequency and content. A context and community-based research method is defined that uses staged deductive/inductive content analysis, in conjunction with network analysis, to identify emergent local SES relationships.